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ByTewink

Andrea Hinnen eCommerce Online Store

In the heart of Zurich, fashion designer Andrea Hinnen had a clear vision: expand beyond local acclaim and showcase her designs to the world. But to take her brand global, she needed more than a simple website—she needed a dynamic, scalable eCommerce store that could match her creativity and ambition.

This is the story of how we helped transform Andrea’s boutique fashion line into a seamless global shopping experience using the power of smart design, automation, and scalable digital strategy.

Aesthetic Isn’t Optional—It’s Everything

Andrea’s pieces are more than fashion—they’re statements. So, her digital store had to feel like a continuation of her brand.

We designed an elegant, responsive online storefront featuring:

  • Minimalist, modern UI/UX

  • Mobile-first design with smooth navigation

  • High-resolution lookbooks and product visuals

  • Personalized style recommendations based on shopping behavior

We built an immersive brand experience where every pixel was intentional.

From Zurich to Global—International-Ready from Day One

Expanding to global markets meant making sure the store was equipped to handle orders, currencies, and shipping across continents.

We implemented:

  • Multi-region shipping and tax configurations

  • Real-time currency conversion

  • AI-driven inventory alerts

  • Delivery tracking integrations

Andrea’s customers could now shop from Berlin, Sydney, or San Francisco—effortlessly.

Conversions Over Clicks

With a strong Instagram presence already in place, Andrea was attracting attention. But we helped turn that into sales.

Here’s how:

  • Optimized product landing pages with social proof

  • Exit-intent and cart recovery automations

  • Split-testing for CTA buttons and banners

  • Email flows triggered by browsing and purchase behavior

It wasn’t just about driving traffic—it was about driving results.

Streamlining Operations with Automation

To make the backend as refined as the storefront, we brought in intelligent automations:

  • Order and inventory sync

  • Automated email campaigns via Klaviyo

  • Loyalty program integrations

  • CRM tagging for personalized customer journeys

Andrea could now focus on design while the store handled customer experience, fulfillment, and engagement on autopilot.

SEO That Brings in Buyers

Visibility matters. We optimized Andrea’s eCommerce site to show up exactly where her potential customers are searching.

We delivered:

  • Product and collection pages with SEO-optimized content

  • Schema markup for rich search results

  • Blog strategy to drive organic discovery

  • Lightning-fast performance for mobile and desktop

Now, when someone searches “Swiss fashion brand” or “minimalist women’s wear,” Andrea’s site leads the runway.

Frequently Asked Questions (FAQs)

We built Andrea’s online store on Shopify, enhanced with custom design and third-party integrations to deliver both beauty and scalability.

The full development lifecycle—from planning and wireframes to testing and go-live—took around 6–8 weeks.

Yes. From order processing to marketing automation, tools like Shopify Flow and Klaviyo were integrated from the beginning to streamline Andrea’s daily operations.

Absolutely. The system is built to support product drops, seasonal updates, and multi-region promotions with minimal manual work.

We built SEO directly into the website architecture—metadata, schema, keyword-targeted content, and performance optimization—to ensure Andrea ranked well from day one.

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